How We Market Your Home
Pricing gets attention; marketing gets buyers through the door. We build your home's marketing around where buyers actually find homes — and then go after the buyers most listings never reach.
Where buyers actually find homes
Good marketing follows the data. Here's where buyers who purchased a home actually found it:
(Realtor.com, Zillow, Trulia)
That's 88% of buyers — and we make sure your home is front and center in every one of those channels.
Source: 2023 National Association of REALTORS® Profile of Home Buyers and Sellers
Winning the 88%
Most listings compete for the same buyers on the same channels, so on those channels your home can't just show up — it has to stand out.
The internet — 52%
Buyers see your home on a screen before they ever step inside, so the online first impression decides whether they book a showing. That's why we lead with visuals. Beyond professional photography, we bring the full toolkit where it helps your home stand out:
- Aerial and drone photography
- Twilight photos
- Video walkthroughs
- 3D virtual tours
- Floor plans
- Virtual staging for empty rooms
Then we get it everywhere buyers look: syndicated to the major search sites — including Zillow, Realtor.com and Homes.com — featured on our own website, and given its own single-property web page to share and promote.
The MLS — 29%
Your home goes on the Multiple Listing Service, the backbone that feeds every agent and search portal. A complete, well-written MLS listing is what puts your home in front of the agents who are actively working with ready buyers.
The yard sign — 7%
Never underestimate the classics. Professional signage turns your yard and your neighborhood into round-the-clock advertising, reaching drive-by buyers and neighbors who know someone looking to move nearby.
What about the other 12%?
Those 88% of buyers are already searching — every listing is competing for them. The other 12% are the buyers traditional marketing usually misses, and reaching them is where our in-house marketing team comes in. We start with all of the tactics above, then work to reach the buyers most listings never do:
- People considering a move who haven't started searching yet.
- People who left the market because they couldn't find the right home.
- People who know someone looking — the friends, family, and neighbors of buyers.
Our in-house team produces the pieces that actually get your listing seen: professional flyers and brochures, social media posts announcing your listing and open houses, and new-listing email campaigns sent to local Realtors, so the agents already working with buyers know the moment your home hits the market. Having that team in house means your listing gets a real strategy built for it — not just a spot on the search sites and a hope for the best.
Getting agents and buyers through the door
Marketing works best when it leads to real, in-person interest. We host open houses to bring buyers in, and we put your home in front of agents directly — through broker and agent previews and by featuring new listings across our office and agent network. Those are the agents already sitting across from buyers, so getting your home on their radar early matters.
Getting your home ready to shine
Great marketing starts before your home ever goes live. We'll walk your home with you and point out the small, high-impact things — decluttering, minor repairs, and simple touches — that make the biggest difference in photos and in person. The goal is simple: help buyers picture themselves living there from the very first image.
A plan built around your home
No two homes reach their buyers the same way, so we don't run every listing through the same template. A downtown condo, a Haile family home, and an acreage property out toward Newberry each attract buyers differently. We tailor the mix — the visuals, the promotion, and how we go after that 12% — to your home, your price point, and your timeline.
You'll always know how it's going
Selling can feel like a black box if your agent goes quiet. We won't. You'll hear from us with showing activity and buyer feedback, and we'll revisit the strategy together whenever the market tells us something should change — so you always have a clear picture of where things stand.
Let's talk about your home
Every listing gets a plan built around it. Start with your home's value, and we'll show you exactly how we'd market it.
Frequently asked questions
On the local MLS, which syndicates to the major search sites where buyers look — including Zillow, Realtor.com and Homes.com — plus a featured spot on our own website and its own single-property web page. Together, the internet and MLS are where about 81% of buyers find their home.
Professional photography, and — where they help your home stand out — aerial/drone shots, twilight photos, video walkthroughs, 3D virtual tours, floor plans, and virtual staging for empty rooms. Since most buyers find homes online, strong visuals are one of the most important things we do.
That's what our in-house marketing team is for. Beyond the listing sites, they create flyers, social posts, and new-listing emails to local Realtors, and we work to reach people considering a move who haven't started looking, buyers who left the market, and the friends and family of people searching — the roughly 12% of buyers traditional marketing tends to miss.
Yes. Open houses bring buyers in, and we also host previews for local agents and feature new listings across our office and network — putting your home in front of the agents already working with buyers.
No. We tailor the plan to your home, price point, and timeline, because different homes reach their buyers in different ways. We focus the effort where it will actually move the needle for your property.
We keep you updated on showing activity and buyer feedback, and we revisit the strategy together if something needs to change. You'll always know where things stand.
Ready to get your home in front of buyers?
Start with a free home-value estimate, and we'll show you the full marketing plan for your home.
This page is general information about how homes are marketed — not legal, tax, or financial advice. Marketing approaches and results vary by home and market. Statistics are from the source cited above. Rabell Realty Group are licensed real estate professionals, not attorneys.